MIHAILOVE – GLOBAL BRAND CONSULTANCY | BUSINESS TRANSFORMATION

ABOUT US

MORE THAN JUST A BRAND!

ABOUT

A Global Brand Consultancy & Business Strategy Firm

MIHAILOVE is a Global Brand Consultancy and Business Strategy Firm working with corporations, high-growth companies and international organisations across markets.

Our capabilities span business strategy, brand, growth, transformation and execution. We support organisations when they are launching, growing, scaling, entering new markets or countries, introducing new products or services, repositioning, or undergoing significant transformation.

We look at the organisation as a whole — its business, brand, strategy, growth priorities and current needs. From there, we create a tailored strategy using MIHAILOVE’s signature frameworks, structures and systems, then work with leadership to implement and embed them across the organisation.

That’s MIHAILOVE.
What We Do

Our Capabilities

We connect business, brand, execution, transformation, and intelligent systems to help organisations build stronger foundations and scale with greater clarity and control.

Business Strategy & Growth

Defining commercial direction, growth strategy, business models, offers, pricing, market expansion, and the priorities that move the organisation forward.

Brand Development & Transformation

Building brand foundations, positioning, architecture, narrative, identity systems, governance, and transformation programmes that strengthen relevance and equity.

Creative, Design & Production Systems

Translating strategy into coherent creative systems across campaigns, digital experiences, design, content, photography, video, and scalable production.

Organizational Transformation

Redesigning how organisations operate through structures, governance, decision systems, operating rhythms, accountability, and cross-functional alignment.

Intelligent Business Systems & Automation

Designing AI-enabled infrastructure, automation workflows, intelligence systems, internal tools, and connected processes that improve execution and scalability.

Executive Transformation Programs & Capability Development

Supporting leaders and teams through change with executive programmes, strategic advisory, capability building, training, implementation support, and transformation leadership.

ORIGIN

Where It Started

OFFICIALLY FOUNDED
MIHAILOVE was officially founded in London on 26 February 2024 as a global brand company.
FORMATION
From around 2010, the foundations of MIHAILOVE began forming as a personal brand in Pinsk, Belarus. Known locally as Mihailove, the founder developed recognition for his creative practice and approach.
BRAND MEANING
MIHAILOVE represents the surname of the founder, Evgeny Mihailove. The name reflects personal roots, family heritage, and the idea of building something lasting — a brand shaped by identity, responsibility, and long-term legacy.
CO-FOUNDERS
After relocating to London, the founder met his co-founders, Turki and Alex. Together, they shaped MIHAILOVE into something larger than individual practice. Later, Javohir joined as an additional co-founder.
CURRENTLY
With headquarters in London, Dubai and Muscat, MIHAILOVE takes full responsibility for end-to-end brand development and growth, combining branding, marketing, production, and execution for global and established organisations.
Mission

What We Stand For

We take long-term responsibility for how brands and businesses are built, expressed, and experienced. We partner with global organisations and companies to create sustainable growth, scalable outcomes, and predictable revenue through our integrated strategic systems.

At the same time, our mission is to empower and inspire organisations to connect more deeply with the world — contributing to a more creative, intelligent, and impactful future.

Vision

The Future We’re Building

To become one of the world’s leading brand and business transformation groups, shaping culture through next-generation strategy, creative systems, and premium execution.

We are building a company that creates lasting brand legacy, drives long-term commercial advantage, and fosters meaningful human connection across global markets and industries.

OPERATING MODEL

How Engagements Are Structured

01
Long-Term Partnerships

MIHAILOVE works through long-term partnerships, designed for continuity, depth, and sustained brand growth — not isolated projects.

02
Executive-Level Engagement

We operate at executive and board level, working directly with leadership to align brand direction with business priorities.

03
End-to-End Responsibility

MIHAILOVE takes full responsibility from direction through execution, ensuring consistency across markets and teams.

Team
Leadership Team / C-Suite
Meet the leadership team behind MIHAILOVE — a group of strategic, creative, and operational minds working together to build, refine, and scale brands through vision, execution, and discipline.
Evgeny Mihailove
Evgeny Mihailove
Founder & CEO
Turki Said
Turki Said
Co-Founder & Chief Production Officer
Javohir Ashurboev
Javohir Ashurboev
Chief Brand Officer
Alexander Zaicikovas
Alexander Zaicikovas
Chief Project Officer
Location
Global Presence
Our presence across key international locations reflects a growing network built for global collaboration, regional relevance, and long-term expansion. With activity rooted in London, Dubai, and Muscat, MIHAILOVE continues to develop opportunities across markets where brand, business, and culture intersect.
London, United Kingdom
London
United Kingdom
Dubai, United Arab Emirates
Dubai
United Arab Emirates
Muscat, Oman
Muscat
Oman